The right way of going about e-mail marketing lies in seeking specific permission from the target audience or recipients. If the target recipient gives permission that the e-mail marketing message may be sent, then the corresponding message would lose the tag of ‘spam’ tied around it.
The real art of e-mail marketing lies in the action of sending e-mails to willing recipients. A list of such recipients has to be built prior to sending the e-mails. There are two kinds of e-mail list namely opt in list and opt out list.
E-mail marketing becomes opt in if the recipient specifically tells the marketer that has earlier sought the permission of the target recipient to send the specific e-mails. Only such e-mails have to be sent that are specifically given permission to be sent. Once the marketer deviates, then he would be dubbed as a spammer.
In the case of opt out email marketing, e-mails are sent blindly to the target recipients one time with the option of their removal from the list. The marketer should respect the recipients’ opt out requests and act accordingly. If he continues to send e-mails to opt out recipients, then he would be placed in the category of dreaded spammers.
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